How to get on Brand PR lists: Step-by-step guide

What is a Brand PR list? 

A brand PR or brand public relations list is a curated collection of contacts that includes:

• Media personalities

• Bloggers

• Influencers

• Industry professionals

Brands use these lists to streamline their outreach efforts for PR campaigns, ensuring their message reaches a wider audience. 

PR lists typically feature individuals who can amplify a brand's visibility, such as content creators who might publish unboxings of new products on social media platforms like TikTok. For example, an influencer might feature new skincare products in a tutorial. 

While many PR lists are invite-only, some allow interested parties to submit their details for consideration.

What are the benefits of being on a PR list? 

Being on a PR list offers several advantages for creators, including:

• Increased visibility and credibility. Being featured on a PR list can significantly boost your visibility within your industry. It signals to others that you are a recognized and credible figure, which can open up new opportunities and attract more brand partners.

• Fresh content source. PR lists provide a steady stream of new products or information to feature in your content, keeping it fresh and engaging for your audience.

• Opportunities for brand collaborations: Inclusion on a PR list often leads to collaboration opportunities with brands. These collabs can be mutually beneficial, as they provide exposure for the brand and potentially lucrative deals for the creator

• Networking opportunities: PR lists facilitate networking with journalists, other brands, and fellow creators. These connections can be invaluable for future collabs, mentorship, or simply expanding your professional network.

How to get on a brand PR list: step-by-step guide

Getting on a brand PR list can create opportunities for creators looking to collaborate with their dream brands. You may receive perks like free products that you can feature in your content to boost brand awareness.

Here are five steps to increase your chances of being included:

1. Prioritize engagement

You don't need millions of followers to get a brand’s attention. Instead, focus on building a highly engaged audience. Brands are often more interested in your engagement rate than your follower count.

Smaller creators like micro-influencers (15k-75k followers) often have a highly engaged audience due to their perceived authenticity and relatability.

According to AdWeek, small-scale social media influencers with thousands of fans drive 60% higher campaign engagement rates than those on the macro end of the scale. Whether your follower count is in the thousands or millions, make sure to highlight your engagement rate.

Pay attention to comments, shares, likes, views, and other forms of engagement. These metrics indicate how well your content resonates with your audience and can make you more attractive to brands.

Beyond engagement, brands often want to see that you share different content formats. So, go beyond traditional in-feed image posts by sharing Instagram Stories, Reels, TikToks, or others to keep your content dynamic and interesting.

💡 Pro tip: With KOMI, it’s easy to review data-driven campaign insights, including click-through rates and engagement rates. 

2. Publish relevant on-brand content

Establishing a distinct style or personality for your content is key for brand recognition. Maintaining consistency in your approach creates a recognizable brand that makes you memorable to potential collaborators. So, find an original angle for your content to stand out––this uniqueness will make your work more attractive to brands.

Understanding the type of audience and brands you want to attract is important. Tailor your content to appeal to these specific groups, ensuring it aligns with their values and aesthetics. Brands are looking for creators whose content resonates with their target audience and reflects their brand identity.

Consistency is also key in content creation. Regularly publishing content keeps your audience engaged and ensures that you stay top of mind for brands. This consistency helps build a loyal following and demonstrates your reliability as a content creator.

3. Research relevant PR lists and engage with brands

Start by looking for PR lists that align with your content niche and target audience. This ensures you're reaching out to brands that are a good fit for your style and interests.

Next, actively engage with your target brands on social media platforms. Like, share, and comment on their posts to show your genuine interest in their products or services.

You can also incorporate the brand's products or services into your content organically. Doing so demonstrates your enthusiasm as a potential collaborator.

Talking about the brands organically in your content will help you get on their radar and develop a relationship. Regular interaction with brands can lead to a relationship over time––brands are more likely to consider creators they recognize and have interacted with for their PR lists.

4. Pitch the PR team 

Before reaching out, make sure your content and expertise align well with the brand's values and target audience.

Then, write a concise and tailored pitch that introduces yourself and explains why you're a good fit for the brand. Show that you've done your research by mentioning recent marketing campaigns, product launches, or collabs you liked. In your pitch, include samples of your content that demonstrate your style and engagement levels. Highlight any previous successful collaborations or relevant achievements.

Next, explain how you can add value to their brand, whether it's through your unique perspective, engaged audience, or creative content ideas.

Including a well-designed visual media kit that contains your bio, audience demographics, engagement statistics, and examples of your work is a great way of showcasing your work. 

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💡Pro tip: KOMI displays all your content in one central place. It’s a personalized landing page that showcases your brand, social media links, video content, podcast appearances, and more. 

Take Jonathan Van Ness, using KOMI, he can share his upcoming tour dates, latest videos, and books all in one highly personalized place.

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5. Collaborate with other creators

Collaborating with other creators in your niche can significantly boost your visibility and credibility. When you partner with established creators, it signals to brands and potential followers that you’re a trusted figure in your niche. 

These collabs often lead to cross-promotion, exposing you to a wider audience. Additionally, working with other creators can open up opportunities for joint campaigns or events, making your partnerships more appealing to brands. 

Plus, when you collaborate with creators who are already on PR lists, they can provide valuable introductions to brands, as their endorsement helps you get noticed.

How to get on Brand PR lists FAQs

1. How do I get companies to send me a PR package?

To increase your chances of receiving PR packages from companies, follow these steps:

• Build your presence. Grow your audience and engagement on your social media platforms to make yourself more attractive to brands.

• Engage with brands. Follow and interact with brands you're interested in on social media. Like, comment, and share their content to get noticed.

• Showcase your content. Create high-quality content that aligns with the brands you want to work with. Tag them in relevant posts to showcase your style and audience.

• Reach out. Don't be afraid to directly contact brands. Send a professional email or DM introducing yourself, highlighting your interest in their products, and explaining how you can provide value through your content.

• Network. Attend industry events, join online communities, and connect with other creators and brand representatives to expand your network and increase your visibility.

2. How can a small influencer get noticed by brands for PR lists?

As a small influencer, you can get noticed by brands for PR lists by:

• Specialize in a specific niche that aligns with the brands you want to attract. Doing so helps you stand out and shows your relevance to their target audience.

• Actively engage with your desired brands on social media. Like, comment, and share their content to get on their radar.

• Produce high-quality content that showcases your unique perspective and aligns with the brand's aesthetic and values.

• Include hashtags related to the brand or industry in your posts to increase visibility.

• Tag brands in your relevant posts to draw their attention to your content and demonstrate how you can showcase their products.

• Network with other influencers and industry professionals who can introduce you to brand representatives or recommend you for PR lists.

• Send a polite and professional email pitch to the brand, showing your interest in their products and how you can add value to their marketing efforts.

The best way to showcase your content

Showcasing your content in one central place is one of the best ways to get noticed by potential brand partners. KOMI offers intuitive tools to help you showcase your content to brands, including:

• Fully customizable branding and themes to match your personal brand.

• Easy-to-use content buttons to curate YouTube videos, products, images, music, or podcasts.

• Data-driven insights to highlight engagement rates and more.

• A links bar to display your existing brand partnerships.